“This could be something big.” – Robert Herjavek, Shark Tank Episode 520

Posted on March 16, 2014 | 0 comments

@robertherjavec  honey with a kick - creating a new category is a huge challenge #sharktank

So….as we noted in our last blog post, Shark Tank hosted a Kids-Themed Episode this past Friday on ABC. We love Shark Tank and we were especially interested to see how Henry Miller of Henry's Humdingers Honey would do since his business consists of making spiced honey with names like Grumpy Grampa, Naughty Nana, Phoebe’s Fireball and Diabolical Dad. He got shredded by “Mr Wonderful;” Kevin O’Leary, who suggested that this was not a large scale business playing in a small category. In the end, Mark Cuban and Robert Herjavec offered to buy out 75% of Henry’s company for $300k. For a 16-year old entrepreneur that sounds like a pretty good deal. Like all things Shark Tank though, you never really know if a deal is going to go thru. We’ll stay mum on that one till we know more.

TheraBee is not only in the business of creating Culinary Honey™, we have the proprietary Honey Bliss Balls™ and a line of Skin & Body Care that is gaining momentum with athletes. We like our chances and love the fact that culinary honey has now been named an “emerging category,” at least by a famous billionaire. The point for us in watching this episode carefully was to see what the response to a similar product would be in “The Tank.” Robert is right, “creating a new category is a huge challenge”, but like Mark Cuban said, there are always opportunities when you create a new category.

With TheraBee, we are definitely looking for the new opportunity. It’s a risk, a lot of work and a roller coaster of emotions, but we really believe in the product, our brand and the opportunity for us as entrepreneurs. We also love our customers and the many friends of TheraBee who keep us on our toes and give us confidence in our future success. 

“I see an idea, I see an opportunity, and I can see the endgame and how it can be enormous.” – Mark Cuban, Shark Tank Episode 520

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Honey makes it to the Shark Tank

Posted on March 10, 2014 | 2 comments

Shark TankThe critically-acclaimed business-themed show, Shark Tank has created a lot of Shark Tank Success for food products. In the upcoming episode this Friday March 14 (Episode 516), we get to see some competition and awareness about culinary honey™, make it to the screen with an appearance by Henry Miller, a 16 year old entrepreneur and founder of Henry's Humdingers Honey. We don’t know the outcome of the show yet, but will be watching very closely. You might think that we would be nervous and/or question why would we be posting a blog about the competition. Well…its worked for us before.

Martha was invited to participate in the 1st season of Shark Tank way back in the early days of the show and just as Action Wipes was picking up steam. We thought about it long and hard but ultimately decided to pass based on the crazy contractual language that was required. In the meantime, another wipe company (Grease Monkey Wipes) was picked up and they got a deal with Barbara Corcoran and Robert Herjevic. We always thought their success was great for raising awareness about the product, especially since the Action Wipes and Grease Monkey wipes were really for different applications. In the end, the competition heated up with more and more “natural body wipes” appearing on the market, but all it did was help to boost the awareness of the category and increase sales of Action Wipes that ultimately resulted in an exclusive partnership with leading fitness manufacturer Harbinger to promote, distribute and sell Action Wipes body wipes worldwide.

Like Action Wipes, we are very confident with our TheraBee brand and the business plan for the Culinary Honey, Body Care and TheraTea product lines. So, we’ll be watching Henry on Shark Tank and wish him well with his Henry’s Humdingers and get ready for the boost in awareness for the preservation of honey bees and the joys of culinary honey.

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